Strategist. Storyteller. Former Journalist.
I Help Founders Tell Stories That Actually Get Noticed
Why I Started
Gray Matter Media
I'm a storyteller, strategist, and former journalist with 20+ years of experience helping companies define their narrative and earn the attention they deserve. I founded Gray Matter Media because I believe great PR should be clear, creative, and drive real business results—no jargon, no fluff.
After years working inside startups and global media brands, I saw too many companies get stuck with overpriced agencies, bloated teams, and vague deliverables. I started Gray Matter to offer something better: senior-level thinking, hands-on execution, and campaigns that actually work.
My background as a technology and business journalist—published in outlets like The New York Times, The Economist, and The Wall Street Journal—helps me cut through noise and craft stories that resonate. From shaping messaging to landing coverage, this work isn’t just what I do—it’s what I love to do.
What Makes Gray Matter Media Different
Big-picture thinking paired with fast, hands-on execution. Whether it’s reworking brand messaging or turning around a press release in 24 hours, support flexes with the pace and pressure of modern business.
CMO-Level Strategy, Startup Hustle
Lean, practical communications that drive measurable results—not vanity metrics or bloated retainers.
Built for Impact
Every story starts with what makes news—and how to tell it in a way that breaks through.
Media-First Mindset
From one-off launches to ongoing support, every engagement is shaped around client goals, timelines, and budgets—without long-term contracts or unnecessary overhead.
Flexible. Fractional. Scalable.
Before launching Gray Matter Media, I led communications for high-growth tech companies like Agora.io and Applicaster, and partnered with startups and agencies to refine messaging and secure meaningful media coverage. The approach blends newsroom instincts, startup grit, and strategic leadership to help brands break through and build real momentum.
The Path That Shaped My Approach
Now based in Austin, Texas, Gray Matter Media works with early-stage startups, growth-stage tech companies, and mission-driven founders—along with select clients in commercial real estate, sports, and other fast-moving industries. The focus is earned media, content strategy, and executive thought leadership that drive visibility and trust.
Gray Matter is also committed to mentoring the next generation of communicators—and to building a firm that values experience, integrity, and results over flash.
Who It's For
What I Do Best
Helping companies tell their story in a way that matters—through sharp messaging, impactful media campaigns, and content that resonates. It’s what I’ve done for more than 15 years, and what I still love doing every day.